The 22-year-old model and reality star topped the annual Forbes list for the first time, a rise from 2016's $10 million total. This is thanks to an Instagram account that lets her disseminate ads to 85 million followers, deals with Estée Lauder, La Perla and Adidas, among others.
Also, paychecks from her family's reality TV show, her Kendall + Kylie clothing line with her cosmestic mogul sister, Kylie Jenner, and numerous social media endorsements were added.
Gisele, who held the position since 2002, came in second place with $17.5 million and Chrissy Teigen joined the list for the first time after raking in $13.5 million over the past 12 month-period.
See the complete 2017 Forbes list of the world's highest-paid models below.
1 Kendall Jenner $22,000,000
2 Gisele Bundchen $17,500,000
3 Chrissy Teigen $13,500,000
4 Adriana Lima $10,500,000
5 Gigi Hadid $9,500,000
5 Rosie Huntington-Whiteley $9,500,000
7 Karlie Kloss $9,000,000
8 Liu Wen $6,500,000
9 Bella Hadid $6,000,000
10 Ashley Graham $5,500,000
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